The great explorers of the last century were legends. Not only did they accomplish the seemingly impossible, they did it with style. Inspired by these intrepid explorerrs, Napapijri brings a new twist on outdoor apparel by combining innovative materials with an unabashed sense of style. For this campaign we used peoples natural fascination with exploring and made it a rallying cry for the brand: I was here. The campaign showcased all the amazing places that people have been in their Napapijri gear.
Role: Art Director
Responsibilities: Art direct pitch video. Design website, social and print.
I was here
Napapijri
Client:
“I was here” short film
Travel, exploring, discovering with friends and family is an unforgettable journey. We highlight the emotions and memories people make when they go on these adventures and learn about the world around them.
“I was here” Microsite
The site would allow users to submit photos showcasing their adventures along with their Napapijri gear. Napapijri clothing would be tagged and would be able to be purchase from the store. Not only was this a great place to showcase the users adventures but also inspire visitors to go on their own adventures.
Napapijri Print Ads
”I was here” is not only a mantra meant for the travelers but also to highlight the nature and wildlife in these beautiful places. Part of exploring the wild is knowing to respect it and leave no trace behind. In these print ads we highlight the clothing as well as the nature that surrounds us.
Napapijri Packaging
The campaign extends to the point of purchase and invites them to share their adventures when they start wearing their new gear.